We are excited to invite you to the kick-off launch of our Digital Media & Behavior Lab. The DM&B lab serves as an incubator for collaborative research aimed at shaping a positive future for our increasingly digital society. Together with partners from within and outside academia, our aim is to chart a path towards a sustainable, prosocial, connected, and resilient society. This opening represents a significant milestone for us, and we would be honored to have you join us for this special occasion.